Walker Partnership (Scotland) LLP

"IFA UK Accountancy Practice of the Year 2009.  Where accuracy, honesty & value come first."

Federation House, 222-224 Queensferry Road, Edinburgh, EH4 2BN    0131 332 6716

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Course Title: Business Writing Skills

Duration:  1 day
Designed for:

Anyone who is required to communicate in writing to internal or external customers of an organisation.
Course Objectives:

By the end of the course trainees will be equipped with the means by which they can communicate fluently in writing to customers.
About the Course:

Written communication with customers leaves a lasting impression, either good or bad, which infleunces how the customer feels about you and your organisation.

This one day workshop provides participants with practical advice and guidance on how to communicate clearly, effectively and professionally in writing.
Course Content:

  • Why write a Letter ?
    		•
  • Advantages of written communication
  • The disadvantages
  • Customers expectations
  • Acceptable Standards

  • Writing effective Letters
    		•
  • What's the objective ?
  • Planning Pays Dividends
  • Layout options
  • Getting the content right
  • Getting the tone right
  • Ensuring clarity
  • Punctuation
  • Good ‘Openings’ - Effective ‘Endings’

  • Writing difficult Letters
    		•


  • Writing Memos
    		•


  • Writing Reports
    		•


  • Writing Sales Letters and Proposals
    		•


  • Answering Letters of Complaint
    		•


  • Plans for Individual Improvement
    		•